Why Hire a Professional Photographer?

Using professional photography for your listings will help sell homes faster and can ultimately result in a higher sales price!  It’s true!  Real estate photography can make or break a client’s connection with your property. When it comes to selling or renting a home or commercial property, first impressions are everything. With clean, crisp real estate photographs, prospective buyers will be attracted to your listing before seeing it firsthand. Save time and grow property interest by using real estate photography for your home sales.  Check out these additional reasons why you should hire a professional photographer for your Bucks County Real Estate listings!

At least 92% of prospective home buyers use the internet during their real estate search (Realtor.com). With popular real estate such as realtor.com, Zillow.com, trulia.com, Facebook, Google+ and other social media networks, consumers are now finding properties on their own.  These online searches result in a staggering 63% chance of scheduling a walkthrough of the property.

All of this research points to one conclusion as a real estate agent or home-seller —  you need to stand out!!!  Real estate agents need photography that makes a statement!!! The importance of real estate photography is clear and it continues to gain value with the digital evolution of the real estate market.

PCS Photo Bucks County Real Estate Photo

Real estate photographers specialize in capturing and editing photographs that provide good lighting and aesthetically pleasing angles, resulting in increased click through rates and home interest. In fact, 61% more clicks occur on houses captured by a real estate photographer, using a professional DSLR camera verses a point-and-shoot as reported by Redfin.

Social media’s involvement in the real estate industry is growing and it’s increasing the importance of real estate photography. According to Realtor.com, 90.5% of Realtors use social media to some extent.  Not only will high quality home photographs increase click through rates on traditional MLS and real estate syndication websites, photographs posted on social media networks with share-worthy appeal can spread virally.  Agents and sellers should take advantage of growing social networks such as Facebook, Pinterest, Google+, etc. and make use of their real estate photography investment by posting beautiful, unique and high quality home photos + videos that will extend their audience reach.

Some points to remember:

  • Professional real estate photography sells homes 32% faster.  Professionally photographed listings spend an average of 89 Days on Market (DOM) – compared to 123 DOM for other homes. According to the analysis, Realtors® who utilized professional real estate photography cut average DOM by nearly five full weeks. VHT Studios analyzed homes in every price range, indicating home listings in all price-points benefit from professional photographs.
  • Homes for sale shot with a professional DSLR camera and equipment receive an average of 61% more views than their peers across all price tiers, as reported in a study by Redfin. Strikingly, 80% of homes for sale are shot with point-and-shot consumer-oriented cameras. Hiring a real estate photographer is proven to make your Bucks County listings stand out from the crowd and get more views.
  • According to Realtor.com, 92% of buyers use the internet in some way in their home search process and 50 percent of buyers use a mobile website or application in their home search.  Image is everything and decisions are made based on initial impressions. Real estate photographs can easily encourage a buyer to visit a home or turn them off from a beautiful property that was photographed incorrectly.
  • Offer high quality real estate photography as one of your key advantages and distinguish yourself among other Bucks County real estate agents. The real estate industry is inherently competitive. Sellers want to know that their agent is looking out for their best interest. Offer high quality real estate photography as one of your key advantages.

Still not convinced?  Here is more reading:

Professional Photos Can Help Sell Your Home

Professional Real Estate Photography Sells Homes 32% Faster

Why You Might Need Professional Photos to Sell Your Home

Look Sharp: Professional Listing Photos Sell for More Money

Using Professional Photography for Listings Helps Sell Homes Faster, Study

Bucks County Real Estate Photographer + Yardley Real Estate Photographer

If you’d like to find out more about my offerings to real estate agents or schedule your own session, please view my site or contact me at peggy@pcsphotographyllc.com or 215.219.8670 or by clicking CONTACT on this page!

Real Estate Photography Bucks County

Capturing emotion is my passion, it makes my soul smile.  But humans are multifaceted creatures and wrapped up in myView full post »

Real Estate Packages

Professional Real Estate Photography Services in Yardley, Newtown + Bucks County, PA.  Prices include travel to yourView full post »

Real Estate Photography Portfolio + Gear

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General turnaround is 72 hours for your home images and custom flyer proofs.  Give me a try at my special introductory rates!

  • Peter@Esignatures - May 13, 2015 - 11:50 pm

    Great blog. It’s important to get pictures that highlight your home without any distorted images turning up. The lighting needs to be right, the angle shots need to be correct and the rooms need to reflect its proper size.ReplyCancel

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